SEO Company In India

Search engine optimization and positioning is challenging at best. It's not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.

Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.

On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

WEB SITE ANALYSIS AND RECOMMENDATIONS ANALYSIS

SE-friendly Content :

The web page can offer far more SE optimized content specifically related to its category. Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.

These strategies are by which you can enhance your on-page SEO. If all the ways are not used together then the others won't have much effect on your site rating. And as said earlier when used together, they can optimize your site to a large extent. I must say On-page SEO is very important for them who are launching a new website.

Keywords analysis :

Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.

Site Meta tags:

Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose 'marketing appeal'.

Web site uses frames:

Frames are roadblock for search engines. Very few top-ten ranked sites use frames. Keeping that in mind it's very difficult to get framed site into the top-ten rankings. Frames increase the file size and the total number of words that make up a web site. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against use of frames.

Web site uses JavaScript code:

We recommend placing the JavaScript code like mouseovers, etc., in a separate .js file in order to create less code for the search engine spiders to wade through to get to the "meat." Place all your JavaScript into a plain text file. Name the file whatever you want, and use the .js file extension.

Web site directory structure:

All web site pages should be as close to the root directory as possible, as pages closer to the root directory are often given more weight with the engines; e.g., www.domainname.com/page1.htm as opposed to www.domainname.com/directory/page1.htm. . Pages closer to the root also seem to have higher PageRanks in Google.

Web site uses splash page:

We recommend against the use of splash page - A site needs to be content rich with carefully placed keyword phrases, especially the main page.

Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches.

There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced.

Any folder should not have more than 30 files in it
All images should be in a folder called images
Page should be named after the top keyword, which is being targeted for that page.
Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag
Keeping the header clean so that keywords can be found as early as possible in the body.
Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page.
The only META tags that you MUST have are the "description" and "keyword" tags
Use of sitemap is important, and should be linked from each page of the site
Use of robots.txt file

Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on wide variety of search engines. We cannot provide search engine specific information for your site at the proposal state.

Though as a sample we provide you one Google search engine specific factor for your site:

Maintenance and Follow-up: We will create a series of descriptions and titles based off the client's key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).

Performance Reports:

We will provide an Excel document which summarizes the following items:

Date submitted
3-month follow-up date
Final follow-up date
URL of verified link (when attainable)

Monthly Ranking Reports: