How to boost your keyword research

How to boost your keyword research with these Tips?

Before starting a keyword research, keep in mind these two basic principles traffic and competition. The traffic refers to the number of visitors who search your keyword and the competition refers to the number of sites trying to rank for that particular keyword.

The research of keywords must be regular and continuous. Don’t forget Excellence is a continuous process and not an accident. With the help of our experts, we found some tips to improve the keyword research.

How to boost your keyword research with these Tips?

• Familiar with the language of your customers

Remember everyone has different language and way of speaking. Put yourself in your audience shoes by this way you resonate with them. Secondly, you need to concentrate your audience age group. A 50-year manand an idealistic may not use the same search terms to find their next car.

Spend a little time on understanding the key things about your target, their interest, their feeling so that you can easily target them. Since the keywords are the solution to the query raised by a person in the search engine.

Before coming to start the coming up with your preliminary list, you can ask your target about a problem they might be having. You can join the forum where your target audience meets and discuss their problems. You can even ask on Facebook or follow a particular hashtag on Twitter in order to explore options.

Tips: Always remember to whom you are talking to.

• Search Potential Keywords

After giving some time to the psychology of your audience you must have collected a long list of keywords. Use Google Auto complete, just enter the keywords selected by you in Google search engine and check Google’s answer. This way you will get specific and long-tail keywords.

Thesaurus dot com is another excellent option, work for just five minutes into it and get multiple long tailed keywords. You will get multiple long-tailed keywords which offer a different approach to the same search terms. These keywords are ideally less competitive too.

• Determine the Relevance by using advanced tools

After finding the keywords that seem to be the right fit, now it’s the time to determine how you will use them. Get the help of these three tools Moz Keyword Explorer, Ubersuggest and WordStrem’s Keyword Tool. You can gain serious insight into what your audience searches for. And you will get the information about how many others are trying to rank for the same keywords already.

As you submit keywords through Moz Keyword Explorer it will offer multiple options. You will find an option see all keyword suggestions by clicking this you will get a large number of words. You can export these words in a spread sheet, select the most relevant keywords and filter them.

You can export the entire list and run it through Term Explorer or another similar tool which delivers additional SEO data.

These tools generally follow a simple structure, you type a keyword which is relevant to your brand and software determines its quality and relevance. It works like a search engine, remember it is effective only if you know what the metrics you get in return actually means to your business.

• Understand what to look for

Armed with the tools, now it’s the time to learn about the metrics you are searching for to find the correct keyword for your brand. The keyword tools evaluate words based on 3 variables.

• Volume

To describe the amount of search for a particular keyword in a specified time frame. The time frame refers to usually a month.

• Competition

The degree of the competition which other websites already rank for that keyword. More the competition, the difficultyto optimize your strategy for your keyword research will become.

• Opportunity

The potential return from a keyword, if you score your rank on the first page of the search engine.

Out of the three above, you must pay an attention to volume and competition. Select the keywords which are not highly competitive and low to medium search volumes to ensure the maximum success.

• Implement the LSI

The Lantent Semantic Indexing is an effective method to get the idea of related keywords research. These words approach the different texts and used in the same context. Through LSI the user can brainstorm and create the list of different keywords related to their subjects.

• Know the Keywords trends

The success of a keyword does not end with finding out the metrics but adjust the keywords based on general trends. Study the Google trends it is the best destination to know the best keywords for your business. These keywords help you to optimize the search engine ranking timely and effectively.

Secondly, you don’t have to pay anything for this research. It is the best way to optimize the ranking globally and locally.

• Regular tracking

Once you implementing the list of collected keywords in your website content, monitor your content on regular basis also check the performance of your website. Try to change the keywords that are not performing as per the expectations.

Apart from this, it is suggested to implement modifier in descriptive words this can easily get the attention of the search engine as well as visitors. It is also helpful when a person is searching for a piece of information.

No doubt! You need to give some time to do a keyword research for your business. Sometimes it is a time-consuming and complex method. Hope that the above tips will help you to do your keyword research for your content. In the last we can say the road of improvement never ends!